We drive conversion growth for HelloFresh through creators, as part of the broader push on social advertising. Three ways.
Sharpen direct booking
The team books creators directly. LIA makes it sharper: which creators are the right fit, and the right price to pay them, with the whole workflow in one place.
Impact Efficiency + cost savings
Build a world-class affiliate program
An agentic program that scales micro and nano creators (the white space), with room into mid-tier. Run without adding headcount.
Impact Net-new conversions
Feed content into paid
A pipeline of creator content into paid channels to lower CAC and add scale.
Impact Lower CAC, more scale
LIA × HelloFresh · Impact · June 2026
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03Product
Product development roadmap
Find
Work with the right creators for the campaign and message.
Inbound applications & invite links
AI-guided onboarding, application to active
Predictive performance score and price recommendation per creator
Outbound discovery in the wild
Run
Automate campaign operations to scale, without adding headcount.
Agentic assistant for creator actions in natural language
Automatic box ordering HF
Measure & amplify
Measure performance and amplify the winning content.
Performance by creator, cohort & market
Surface & amplify winning content into paid
Feed results back into creator selection
Infrastructure
Runs across all three
Cloud scaling In progress
Meta Live
TikTok & YouTube Next
LIA × HelloFresh · Product · June 2026
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04Rollout
Go-live plan
When
What goes live
Geo scope
Impact
End of June
Direct booking on the platform. Onboarding, briefing, contracts and communication, with AI briefing, fit and best-practice. First market first, others right behind.
HF US · Factor US · Factor EU
Cost savings
Replaces Aspire (~$200k/yr).
July
Affiliate program, first live test. Micro and nano creators on a conversion basis. Onboarding, briefing, validation, codes, box (TBD) and measurement, all run by LIA.
Factor Europe
Net-new conversions
July – Aug
Paid amplification loop. A model built on the data and content from the first two, promoting the best content semi-automatically.
US & Europe
Lower CAC, more scale
Q4
New platforms & outbound supply. TikTok and YouTube live. Outbound search to find and reach creators beyond inbound.
All markets
More conversions
LIA × HelloFresh · Rollout · June 2026
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05How you can help
What we need to keep moving
Meta
App approval
For creator login and dark-posting access.
Unblocks the affiliate program and the paid loop.
HelloFresh · in progress
Conversion data & box ordering
A voucher and conversion feed, creative tracking codes, and automatic box ordering.
Unblocks attribution and box provisioning.
No action needed today. We'll flag any blocker early.